A campaign to encourage links between the media and immigrants in the Netherlands

Keywords: Netherlands, media relations, campaign, initiative, discrimination, media campaign, project

The ‘Helpdesk’ initiative offers a range of services in the Netherlands. A telephone service is available to encourage and give advice to young journalists from an immigrant background who want to enter the mainstream media. Events, such as network meetings, are organised to encourage dialogue between immigrant groups and professional journalists. As relationships are formed links between the media and the immigrant population grow. This leads to more diversity in national television and radio programming. Education and training are key elements. The Helpdesk encourages intercultural media education, in particular training of children from ethnic minorities. This can include civic journalism: for example, making a short documentary or radio programme about their own lives or the lives of their peers.

Click here for an information sheet on the initiative