The manual “Working with the media, Health and Environment Communication”, is produced by World Health Communication Associates, European Public Health Alliance (EPHA), EPHA Environment Network (EEN), The MediaWise Trust.
It aims at improving communication skills and practice of health professionals, educators, promoters and campaigners who have important information to share with journalists and broad public. They sometimes lack the skills and ability to capture media attention and get their messages adequately covered in increasingly competitive health information marketplaces.
http://www.whcaonline.org/uploads/publications/wwtm_en.pdf
