Getting the Balance Right

One of the greatest challenges facing journalists, both men and women, is to resist the culture of casual stereotype in our everyday work. To tackle this issue, International Federation of Journalists has released the booklet “Getting the Balance Right. Gender Equality in Journalism”. The booklet sets out the current status of women media professionals, the level and areas of inequality and measures that are used to address them.  It examines media performance in portrayal of women and reinforcing or breaking down existing stereotypes. It also defines the role unions, professional organisations and union activists can play in promoting equality and ensuring women are properly represented in their decision making bodies.