Keywords: Sweden, media monitoring, campaign, initiative, discrimination, project, print, newspaper
The Quick Response Media Monitoring initiative was set up in 1998 to review and highlight how issues of immigration were being portrayed in the Swedish media. Every day Quick Response monitors eight national Swedish newspapers. Reviews are also carried out on the TV and radio. The Internet allows for smaller publications to be monitored when possible. Quick Response holds regular lectures at Journalism schools across Sweden, teaching the students how to accurately represent diversity in their work. Their website includes the findings of regular monitoring. Each time the website is updated a newsletter is sent out to subscribers.
Click 
here for an information sheet on the initiative
