Keywords: Scotland, media relations, campaign, initiative, mental health, media campaign, project
The “Be there, Be yourself” campaign, run in Scotland, focused on common humanity, showing people that their friends who experience mental health problems are still the same people, who still need their help and support. So as to have both sides of the story, focus groups with people living with mental health problems were conducted to ensure the campaign addressed the discrimination they face. The campaign utilised broadcast and print media. TV spots were produced and broadcast on two of the main commercial channels in Scotland, STV and Channel 4. Radio and outdoor advertising was used for more rural areas as well as the urban central belt of Scotland.
Click 
here for an information sheet on the initiative.
