Keywords: International, English, guide, handbook, diversity in general, media development, financial, economy, business, economic, methodology, media, reporting, community media, citizen journalism, alternative media, resources for media, resources for NGOs, all media formats
The guide elaborates on the internal and external factors that are necessary for community media to achieve financial sustainability: clear definitions; approaches to sustainability and business models that take account of the dynamic nature of communities; the centrality of mission; the importance of an enabling legal environment; audience research capacity and the networks and associations to advocate for community media, share content and set standards.
CommunityMediaGuide2009 [EN].pdf
