Keywords: International, Africa, English, entertainment education, media, conflict, HIV AIDS, education
“Yeken Kignit” (“Looking Over One’s Life”), a radio soap opera that gripped much of Ethiopia for 257 episodes beginning in 2002. The show had all of the elements that make serial dramas popular: sex, romance, mischief, betrayal, suspense. But the wildly successful program – which reached more than one half of Ethiopian adults during its two-year run and sparked a craze for naming baby girls Fikrite – wasn’t designed just for entertainment. Produced by a small US organization called the Population Media Center (PMC), the show was written with the express purpose of encouraging family planning, women’s empowerment, and HIV/AIDS awareness. Not all the listeners knew this, however, and that was also the point.
